Avenfield
Your situation · New leader, first 90 days

Your new leader has 90 days to show traction. We make sure they do.

When you bring in a new go-to-market leader, the clock starts on day one. We build the demand and outbound that put qualified meetings on their calendar before the board asks for results.

A new VP, CRO, or CMO started recentlyTheir first 90 days
What this means for you

A new leader doesn't ease in. Within weeks they're auditing the stack, questioning the inherited playbook, and deciding what to keep, cut, and build — all while a number that's suddenly theirs sits on the board. The first 90 days set the tone for their whole tenure. Pipeline needs to be moving while they find their feet, not waiting on a six-month build.

90 days

the window your new leader gets to show traction — we make sure it isn't wasted

Where this leaves you

The gaps you're working with.

01

They inherited a pipeline they didn't build

The forecast is the last person's optimism. Your new leader needs net-new, attributable pipeline they can actually stand behind.

02

The stack is under review

Half the tools are shelfware and the data is stale. Everything is up for a keep-cut-build decision in their first weeks.

03

Ninety days on the clock

The board wants a leading indicator by the next QBR. There's no time for a slow agency ramp or a full hiring cycle.

04

The team is watching

Reps follow leaders who create momentum. Early, visible wins set the tone for everything that follows.

How we help

Here's what we do about it.

A motion built for exactly where you are right now — live in weeks, then handed over as a system you own.

01

Move while the window is open

We stand up outbound that books qualified meetings inside the first month — so your leader has a number to point to immediately.

02

Anchor to the mandate

An offer built around exactly what your leader was hired to fix, so the outreach lands as relevant, not random.

03

Produce a leading indicator fast

A motion designed to show traction before the first QBR — then handed over as a system your team owns.

What you get

From where you are to a number on the board.

Qualified meetings inside the first 30 days
Pipeline your new leader can stand behind
A leading indicator before the first QBR
A motion the team can own
Their first 90 days

This is where you are. Let's get you a number.

When you bring in a new go-to-market leader, the clock starts on day one. We build the demand and outbound that put qualified meetings on their calendar before the board asks for results.