A new VP of Sales inherits the quota. We help them hit it.
The first 90 days decide a VP's tenure. We install the outbound and pipeline systems that turn a fresh mandate into booked meetings — before the board asks for results.
A new VP of Sales walks in with a quota that wasn't theirs yesterday and a forecast they didn't build. The warning signs of a VP who isn't working show inside 30 to 60 days. And the number-one reason VPs lose the seat isn't effort — it's priority dis-alignment with the CEO. The fix is a force-ranked plan the CEO signs off on, pipeline built for quality over volume, and a leading indicator on the board fast.
is how fast the warning signs of a VP who isn't working show — we put a number on the board first
What this seat actually owns.
The clock they're racing. We build against it.
The window is short and the sequence matters — here's how the strongest operators run it, and where we plug in.
- First 30
Align before you act
Force-rank your top five priorities and get the CEO to agree to them in writing. Most VPs lose the job on misalignment, not effort — a 60-day plan the CEO signs prevents it.
- 31–60
Fix quality, not just volume
Improve conversion and velocity on the pipeline you already have. One sales cycle tells you what's real and what's wishful.
- 61–90
Show a leading indicator
Net-new, attributable pipeline on the board before the board — or the warning signs — start asking questions.
What they're up against.
An inherited forecast you didn't build
Someone else's optimism, with your name on it now and a board that expects you to make it real.
Misalignment with the CEO
The single fastest way to lose the seat: different definitions of what 'good' looks like, discovered too late.
Quality, not just more leads
Volume won't fix a conversion problem. The number needs better pipeline, reached at the right moment.
The warning signs show fast
No measurable lift in close rates or velocity inside 60 days reads — to a board — as 'not working.'
What Avenfield does about it.
A motion built to produce a leading indicator before the new leader's first review — then handed over as a system.
Net-new pipeline in weeks
Outbound that books qualified meetings inside the first month, so you have a number to point to immediately.
A 60-day plan the CEO signs
We help you build the force-ranked plan and the leading-indicator scoreboard behind it.
Pipeline built for conversion
Targeting and offer engineered for quality meetings the team can actually close — not vanity volume.
The first 90 days, accounted for.
Other roles
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A new leader just stepped in. Let's get them a number.
The first 90 days decide a VP's tenure. We install the outbound and pipeline systems that turn a fresh mandate into booked meetings — before the board asks for results.