Business development without a machine is just hustle. We build the machine.
A new Head of BD owns new logos, partnerships, and channel — and is usually expected to originate without an SDR team or a demand engine. We install the outbound and research systems that turn relationships into a repeatable pipeline.
A BD leader sits between sales and partnerships, expected to open markets and land logos that never come inbound. The role is chronically under-resourced — no SDRs, no demand-gen support — yet it carries a number and a board-level growth story. They need leverage that opens doors at the exact accounts and partners that matter, without waiting out a hiring cycle.
most BD leaders carry a number with no outbound team — we are the machine behind the mandate
What this seat actually owns.
The clock they're racing. We build against it.
The window is short and the sequence matters — here's how the strongest operators run it, and where we plug in.
- First 30
Map what matters
Define the strategic accounts, partners, and segments worth real effort — and the angle that gets each of them to take a meeting.
- 31–60
Stand up the motion
Launch targeted outbound to those accounts and partners, with AI research behind every touch so it reads like a peer, not a vendor.
- 61–90
Get the right meetings
First strategic conversations and partner discussions on the board — origination that isn't just the founder's rolodex.
What they're up against.
No outbound infrastructure
There's no SDR bench and no demand engine to lean on — yet the number assumes one exists.
Carrying a number with no team
BD is expected to produce origination on top of managing partners and deals, with little support.
Strategic accounts don't come inbound
The logos that move the business have to be opened deliberately, with research and patience.
Relationships take time the board won't give
Origination compounds slowly, but leadership wants to see pipeline building now.
What Avenfield does about it.
A motion built to produce a leading indicator before the new leader's first review — then handed over as a system.
Targeted outbound to strategic accounts
Precise, researched outreach to the accounts and partners that actually move the number.
AI research behind every touch
Each message is informed by real context, so it opens a conversation instead of getting filed as spam.
A partner and channel motion
Outreach built to start the partnership and channel conversations that compound into revenue.
The first 90 days, accounted for.
A new leader just stepped in. Let's get them a number.
A new Head of BD owns new logos, partnerships, and channel — and is usually expected to originate without an SDR team or a demand engine. We install the outbound and research systems that turn relationships into a repeatable pipeline.