Past founder-led, before a real team. We build the motion in between.
Your first dedicated GTM hires need a motion to run — not a blank CRM. We build the outbound, data, and process scaffolding so your first reps start on a system instead of from zero.
You've proven the product can be sold, and now you're stepping back from selling it yourself — but there's no documented playbook yet. Hiring reps into that vacuum is the classic way to burn a year and a lot of money: they reinvent targeting, lists, and messaging from scratch while you keep getting pulled back into deals. The fix is to put the scaffolding in place first, so the team starts on something that already works.
your first GTM hire should inherit a working motion — not build one from scratch
The gaps you're working with.
No documented motion
What works lives in your head. There's no playbook for a new hire to actually run.
First hires ramping into a vacuum
Reps dropped into a blank CRM rebuild everything from zero — slowly and expensively.
No data foundation
Without clean lists, enrichment, and a working CRM, the team's first months go to plumbing instead of selling.
You're still in every deal
Until there's a system, you can't actually hand off — you're the fallback for everything.
Here's what we do about it.
A motion built for exactly where you are right now — live in weeks, then handed over as a system you own.
Build the motion and the data
Outbound, targeting, and a clean CRM foundation that your first hires inherit instead of invent.
Document it as a playbook
A repeatable process the team can run, with a ramp built against real, flowing pipeline.
Get you out of the weeds
Pipeline producing before the team is fully built, so your handoff is to a working engine.
From where you are to a number on the board.
This is where you are. Let's get you a number.
Your first dedicated GTM hires need a motion to run — not a blank CRM. We build the outbound, data, and process scaffolding so your first reps start on a system instead of from zero.