Avenfield
Service · GTM Strategy

A 90-day plan the board will respect. Built around the gaps that matter.

We map the distance between where the GTM org is and where the mandate says it needs to be — then sequence the moves, owners, and leading indicators for the first quarter.

Overview

A new leader's first plan is judged as a proxy for the leader. The ones that survive force-rank the top priorities and align them with the CEO before acting — because the fastest way to lose the seat is a plan the CEO didn't actually buy. We help you build one that is specific, sequenced, and measurable, anchored in the real gaps between today's motion and the number you've been handed.

What's included

The build, piece by piece.

GTM gap audit

An honest read on stack, data, motion, and team — what's working, what's shelfware, and what's missing entirely.

CEO-aligned priority sequence

The handful of moves that matter first, force-ranked and agreed with the CEO, with owners attached.

Leading-indicator scorecard

The metrics that predict the number, so you see traction before the lagging results land.

Stack & process recommendations

What to keep, cut, or build — and how the pieces fit into one running system.

QBR-ready reporting

A reporting cadence that makes every review a story of momentum, not a scramble.

Outcomes

What it produces.

A credible, specific first-quarter plan
Priorities the CEO has actually signed off on
Leading indicators that predict the number
A stack and process that fit together
The KPI is simple

Bring us the new mandate. We'll fill the calendar.

If a new leader just inherited the number — or you're ready to make pipeline a system instead of a person — let's talk.